March 21, 2013

Direct Electric Company: Masters of Guerilla Marketing!

Direct Electric Company is a QuietCool Whole House Fan dealer stepping out with creative marketing to increase their QuietCool sales. Some go to training and some use the training! QuietCool Corporate compliments Direct Electric Company for using the – “There are “trade shows” and then there are “street shows”” — section taken directly out of the QuietCool Guerilla Marketing Manual!

Imagine QC Manufacturing’s Director of Dealer Partner Relations’ surprise when he came upon a QuietCool booth at the recent Temecula Rod Run, famous for showcasing classic American cars and, on this weekend, showcasing the most energy efficient whole house ventilation systems on the market today.

The booth manned by DEC’s husband and wife team John and Jessica Large, they were joined by Jarrod Warschauer, account manager with the hugely popular HERO program (Home Energy Renovation Opportunity) and welcomed hundreds of visitors during the show.  Their efforts should produce thousands of dollars in sales from this show alone!

And here is why:  Our whole house ventilation system has two VERY tough to beat benefits to you.  First it will save up to 50% to 90% off your air conditioning related energy costs and secondly it is whisper quiet.

Kudos to Direct Electric and HERO!  They added innovation to their strategy by making nice with a local radio station that was broadcasting live, and asking the DJ to make QuietCool announcements about once an hour and steering visitors to their booth.  That’s smart marketing and one reason Direct Electric is one of QuietCool’s top dealers in the nation!

You can find all sorts of guerilla marketing strategies in Q C Manufacturing’s proprietary “Marketing & Selling Strategies for QuietCool Dealers” — call us at 951-325-6340, or visit us at, to learn how to apply a wide range of successful marketing strategies to your business!



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